Creamistry flash-freezing into Perkins Rowe next quarter

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A liquid nitrogen ice cream parlor called Creamistry is coming to Perkins Rowe in the third quarter of 2019, the mixed-use development announced this morning.

Founded in 2013, the California-based franchise serves made-to-order liquid nitrogen ice cream using all-natural and organic ingredients that can be customized with different flavors and toppings. The shop will occupy a 1,580-square-foot space between Barnes & Noble and Zoe’s Kitchen.

Here’s how it works: Customers choose a portion size, select an ice cream base (premium, organic, vegan coconut, vegan cashew or non-dairy sorbet), then choose from an assortment of flavor options, and finally pick toppings from a list of over 30 options, including candy, cookies, cereal, fruits and sauces.

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The ice cream is made in front of the customer—with billowing smoke, through a flash-freezing process. When the -321°F liquid nitrogen hits the base, it freezes too quickly for ice crystals to develop, resulting in what Creamistry bills as a richer ice cream.

Currently, the franchise has 60 locations operating in six states, and Baton Rouge is now among the 200 additional Creamistry locations in various stages of development globally.

The ice cream shop marks the latest addition to the Perkins Rowe tenant mix, which has fluctuated in recent months. Several businesses—including J. Crew, Lava Cantina and Kona Grill—have shut their doors, while others—such as Jinya Ramen Bar, Venetian Nails, Apricot Lane and Rouj Creole—have either recently moved in or plan to open soon.

 

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