Thought Leadership

Measure what matters: Melissa Willis challenges Ascension businesses to rethink KPIs

Melissa Willis used the Ascension Parish Chamber of Commerce’s August Small Business Network Event...

1 Key to Success: Michael Scarbrough

Michael Scarbrough, United Supply Agency What they do: PPE sales and customer service for industrial...

How to tell better business stories

Businesses today are competing not only for customers but also for attention. Modern life...

Five tips for building wealth at any income level

John Paul Caswell, president and managing principal of Baton Rouge’s Iron Horse Financial, says effective wealth building...

Make yourself irreplaceable in the age of AI

For much of the general public, it wasn’t long ago that artificial intelligence was...

Richard Bliss: How executive digital presence can drive company growth

Your competitors are not just outspending you on traditional marketing—they’re outmaneuvering you in digital...

Thought Leader: LSU’s Garrett Runion on how to improve your mindset (and performance) on the golf course

Improving your golf game isn’t just about perfecting your swing—it’s also about cultivating the...

How to make in-house, remote and hybrid workers feel like one team

Over the past four years, we’ve all become familiar with the trade-offs between working...

How to safeguard your business this hurricane season

Christian Leach, vice president of commercial insurance at TSL Insurance Group, sat down with...

How to make unhappy customers happy

In business, excellent customer service can sometimes be all that stands between merely surviving...