Built for the people building what’s next

For more than four decades, Business Report has been at the center of the Greater Baton Rouge business community—reporting on the companies, people, investments, developments and ideas changing the region.

But the way we serve that community has grown far beyond the pages of a magazine.

Today, Business Report delivers independent journalism and proprietary data, develops current and emerging leaders, creates experiences that bring influential people together and gives businesses powerful ways to reach and engage the audiences that matter to them.

Our readers aren’t spectators. They own companies. Lead institutions. Invest capital. Build projects. Create jobs. Launch businesses. Shape policy. Manage teams. And make decisions every day that determine where this region goes next.

We work for them.

Journalism for people who make decisions

At our core is journalism.

Our newsroom covers the business of Greater Baton Rouge and South Louisiana with an emphasis on original reporting, context and insight. We follow the money, the deals, the developments and the people behind them. We cover real estate, industry and energy, health care, finance, entrepreneurship, government and public policy, restaurants and retail, the workplace and the forces reshaping how companies compete.

And we don’t stop at telling readers what happened. We want them to understand why it matters, what’s driving it and what could happen next.

BusinessReport.com delivers news throughout the day, while Daily Report AM and Daily Report PM bring essential business news directly to readers’ inboxes twice daily. Our monthly Baton Rouge Business Report magazine goes deeper with enterprise reporting, analysis, profiles, ideas and perspective designed for an executive audience.

10/12 Industry Report, part of the Business Report suite, extends that journalism across Louisiana’s industrial corridor and statewide energy and manufacturing sectors, covering the companies, projects, investments and people driving one of the state’s most important economic engines.

And Ascension Business Report provides dedicated weekly coverage of business, development, industry and economic activity in one of the Capital Region’s most important growth markets.

Our journalism is independent. It is built to inform—not to sell an agenda—and to give smart, busy people the information they need to form their own conclusions.

Intelligence you can use

Business leaders need more than headlines. They need information they can act on.

Business Report has long collected, verified and analyzed information about the companies and industries that drive the region. Today, the Business Report Data Center gives Insiders searchable access to detailed company and executive information, industry lists and other market intelligence.

That research also powers some of our most anticipated editorial products and rankings, including the Top 100 Private Companies, Capital Region 500, The Power Book and industry-specific lists, along with market reports, economic forecasts and special publications focused on issues such as real estate, healthcare and the region’s business environment.

The goal is simple: Turn information into intelligence—and intelligence into better decisions.

We don’t just cover leaders. We help develop them

Leadership has always been part of the Business Report conversation. Now it is also part of what we do.

The Business Report Leadership Academy brings together entrepreneurs, executives and rising professionals for an intensive development experience combining personal assessment, coaching, applied learning, peer relationships and candid access to accomplished CEOs and community leaders.

That commitment continues through the AI Academy, Selling Academy and customized academies and training programs built for organizations with specific workforce and leadership-development needs.

Strong companies require strong leaders—and a stronger Capital Region depends on developing the people who will lead it next.

Where business connects

Some conversations are better face to face.

Business Report creates experiences that put the region’s executives, entrepreneurs, rising leaders and newsmakers in the same room—to exchange ideas, recognize achievement, build relationships and learn from one another.

Our signature programs have become important traditions in the Capital Region business community, from Business Awards & Hall of Fame, Influential Women in Business, the Women’s Leadership Symposium, Best Places to Work, Louisiana Business Symposium and Forty Under 40 to newer initiatives such as the Excellence in Health Care Awards and Louisiana Energy Awards.

These aren’t simply events on a calendar. They’re opportunities to bring people together around achievement, ideas and the future of the community.

We don’t just write for the business community. We also help connect it.

Helping our clients grow

The relationship we’ve built with the Capital Region’s C-suite, business owners, entrepreneurs and other decision-makers also gives our clients something extraordinarily valuable: access to a trusted and highly engaged business audience.

Companies and organizations can work with us through advertising, digital marketing, sponsorships, custom content and integrated campaigns designed around their objectives.

For organizations that need deeper creative and communications support, Studio E, the premium story studio of Melara Enterprises, brings together strategists, journalists, designers, videographers, digital specialists and communications professionals to help clients tell their stories and move audiences to action.

Its capabilities include strategic communications, branded and native content, custom publications, video production, copywriting and editing, social content, media relations and digital marketing.

That client work is distinct from the independent journalism produced by the Business Report newsroom. Sponsored and paid content is clearly identified so our audience always understands what it is reading.

Trust is our most important asset.

The Melara Enterprises brands

Business Report is part of Melara Enterprises, a Baton Rouge-based multimedia company built around a simple idea: Great media brands can do more than create content. They can inform people, connect communities, develop leaders and help organizations grow.

The Business Report family includes Baton Rouge Business Report, Daily Report, 10/12 Industry Report and Ascension Business Report, giving the brand a reach that stretches from the Capital Region’s C-suite and entrepreneurial community to the executives and companies shaping Louisiana’s energy, industrial and manufacturing economy.

Melara Enterprises also publishes 225 Magazine and inRegister, reaching influential consumer audiences across the region, while Studio E provides strategic communications and creative services for clients. The company also produces professional-development programs, signature events and other experiences that bring people together around business, leadership and community.

Together, these brands and services give Melara Enterprises an unusually broad relationship with the people who live, lead, work, invest and build in South Louisiana.

Since 1982—and still looking forward

Business Report was founded in 1982 with a commitment to serious local business journalism. That hasn’t changed. What has changed is everything we’ve built around it.

Today, Business Report serves the business community across multiple fronts—delivering timely journalism and deeper reporting, providing useful data and insights, developing leaders, creating opportunities to connect and helping businesses tell their stories.

Across everything we do, one mission connects it all: Helping the people shaping the Capital Region and Louisiana’s economy stay informed, connected and ready for what’s next.