As vice president of national sales at Vivid Ink Graphics, Margaret Crifasi used to spend more than 50% of her time traveling to cities like Dallas, Atlanta, Nashville and Las Vegas, where she would meet with executives at the national restaurant chains that hire Vivid Ink to make banners, signs, cutout displays and other point-of-purchase
Vivid illustration of a company’s pandemic pivot
When COVID-19 upended the business, Vivid Ink Graphics quickly adjusted both its personnel and business model to weather the downturn.
