The Mall of Louisiana, the jewel of Baton Rouge retail less than a decade ago, now finds itself in need of a reinvention to keep the sprawling complex relevant to shoppers, local real estate experts say. “There is definitely a trend away from the indoor, climate-controlled malls,” says Michael Budden, Benjamin Jones professor of retail
A mall fights for relevance
Shifting consumer and economic dynamics are forcing the Mall of Louisiana to reinvent its retail mix to keep customers spending. Experts wonder if it will be enough.
