THE ANNOUNCEMENT SENT shock waves through the Capital Region business community: Blue Cross and Blue Shield of Louisiana, Baton Rouge’s largest private company by revenue and the state’s dominant health insurer, was selling out. The company has long touted its status as a local, member-owned nonprofit. Now it was telling people that Elevance Health, a
BLUE bets that bigger is better
Why Blue Cross and Blue Shield of Louisiana officials believe the proposed sale to Elevance Health is necessary to remain competitive.
