Ochsner’s aggressive Baton Rouge play

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In June, New Orleans-based Ochsner Health System will cut the ribbon on a new 30,000-square-foot surgical hospital adjacent to a 155,000-square-foot medical office building that opened earlier this year on a 20-acre site at The Grove near the highly visible intersection of Siegen Lane and Interstate 10.

Together, the two-building medical complex represents a $110 million investment—the largest ever in the 77-year-old system’s history—and it’s only part of Ochsner’s recent capital expansion in Baton Rouge, Business Report details as part of its new cover package.

In 2017, the $3.4 billion system completed a $13 million cancer center on its main campus on O’Neal Lane. More recently, it began working on plans to develop a clinic on a 2.2-acre tract at the highly traveled intersection of Bluebonnet Boulevard and Burbank Drive, though it’s not yet willing to divulge details.

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In short, Ochsner is making an aggressive play for the local market, where it has had a presence—though a relatively small one—for two decades. Executives with the company determined a couple of years ago they had a choice in the Capital Region: go big or go home. They chose the former.

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