In the 12 months since the NCAA began allowing name, image and likeness (NIL) deals for collegiate athletes, many schools have taken full advantage. However, the organization’s loose parameters have left many questions unanswered. At LSU, nearly 500 of the school’s just over 550 student-athletes have signed at least one deal in the past year,
The frenzied world of NIL
It’s been a year since NIL became the most powerful acronym in college sports and universities like LSU—where nearly all but a handful of its 550-plus scholarship athletes have signed deals—are still adjusting to the new Wild West-like landscape.
