Mark Cuban’s advice to entrepreneurs on how to get through the pandemic 

Mark Cuban gave every entrepreneur something they need right now: a pep talk. 

In his keynote at the U.S. Small Business Administration’s National Small Business Week  Virtual Summit 2021, the Shark Tank star and owner of the Dallas Mavericks gave some tips for entrepreneurs to succeed during the pandemic and beyond, from dealing with cybersecurity threats to artificial intelligence, Inc. reports. 

Be agile. While no one could have seen COVID-19 coming, Cuban says, continuing to adapt to it is what helps you keep going.

Communicate honestly and authentically. Customers and clients will respect you more if you’re open about the challenges your business is facing.  

Keep up with the future. You could build a competitive advantage by leaning in to the latest technology, Cuban says. And while you don’t have to become a bitcoin expert, for example, you need to have a handle on how it could affect your business. Read the full story, which includes more of Cuban’s advice.