After more than two years of speculation, Pinnacle Entertainment has chosen to extend its regional flagship brand by naming its $357 million River Road project L’Auberge Casino & Hotel Baton Rouge. The Las Vegas-based company opened L’Auberge du Lac in Lake Charles in May 2005; “l’auberge” means “the inn” in French. Pinnacle’s Baton Rouge project has been without a name since late 2008 or early 2009, when the company backed away from Riviere, the casino and hotel’s original name. “After more than five years of successful operation in Lake Charles, it made sense to extend our iconic L’Auberge brand to Baton Rouge, where residents and guests already associate it with the highest level of quality and service,” says Mickey Parenton, vice president and general manager of L’Auberge Casino & Hotel Baton Rouge.
The facility, which has had its opening pushed back from December 2011 to summer 2012 because of the Mississippi River’s high water level, will feature a single-level, 30,000-square-foot gaming floor with 1,500 slot machines and 51 table games, including a poker room; a 206-room hotel with a rooftop pool; a multipurpose event center with concert seating for up to 1,400 people or banquet seating for up to 800 people; a covered parking garage; and unique dining and entertainment venues overlooking the river. Pinnacle also operates Boomtown Casino in Harvey and Boomtown Hotel & Casino in Bossier City.
Today’s poll question: What do you think about Pinnacle’s plans to call its River Road property L’Auberge Casino & Hotel Baton Rouge?