No laughing matter – What started as a joke leads an international entrepreneur to come to Baton Rouge.


    Baton Rouge often is accused of having a closed, insular business culture. So if you're looking to open things up, as John Schneider is, perhaps it makes sense to bring in a globe-trotting European to…

    Already an INSIDER? .

    We are glad you enjoy reading Business Report.

    Continue reading this story and get ACCESS to all our content from any device with a subscription now.

    • Get access to more than a decade of story archives.
    • Get access to our searchable data center of TOP LISTS.
    • Get exclusive content only available to INSIDERS.