A financial literacy program developed by Baton Rouge-based the EDSA Group is catching on at colleges. Three colleges are using the Goodmoneyhabits.com program, and a deal is pending to introduce the software at all 46 schools in the Louisiana Community and Technical College System.
Susan Windham, CEO of EDSA, says colleges have a new interest in teaching students financial literacy. “The No. 1 reason for student dropouts — why good, capable students are falling out of school — is that they’re financially stressed,” she says. Because college is the first time that most students start handling money on their own and get credit cards, it’s important to teach them good financial habits before they get deep into debt and mess up their credit rating, Windham says. “We need to catch them in college,” she says. To check out Goodmoneyhabits.com, click here.—Timothy Boone