In the six months since Pennington Biomedical Research Center launched its Obecity, USA campaign, the program’s ads and PSAs have reached millions nationally. So far, the campaign has been a success, Pennington Executive Director Dr. John Kirwan says. The campaign has made nearly 1.3 billion impressions from radio to TV to bus shelters. The impression
What’s next for Pennington’s Obecity, USA campaign?
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