River Road Creative becomes more creative

Richie Adams, one of 225’s 2007 People to Watch, officially became an auteur this summer when the movie titles designer (Babel, Mr. & Mrs. Smith) shot his passion project, a feature length semi-autobiographical comedy he wrote and directed, called Inventing Adam. “I’ve never been more ready for anything in my life,” Adams said on the eve of a breakneck 16-day shoot that covered ground from downtown Baton Rouge to False River and from St. Francisville to New Orleans to tell the story of a man who leaves the big city for the town he grew up in to celebrate his 30th birthday with the friends he left behind. Adam’s journey home in the narrative closely mirrors that of Adams, who spent time working for giant ad agencies in San Francisco and Los Angeles before moving back to Baton Rouge three years ago to launch River Road Creative. Despite steady, high-profile editing and credits work in film and television, Adams admits he returned specifically to become a director. “I thought, realistically, the only way for me to pursue directing was to get a company off the ground, and that became River Road Creative,” he says. To learn more about this local film innovator and his new movie, read the article in this month’s 225 magazine by clicking here.