The ninth annual Small Business Saturday this past weekend boasted record high spending of $17.8 billion among U.S. consumers who said they shopped at independent retailers and restaurants.
The data comes from the 2018 Small Business Saturday Consumer Insights Survey from American Express and the National Federation of Independent Business. Small Business Saturday spending has now reached an estimated $103 since the event was launched in 2010.
Communities across the U.S. and Puerto Rico celebrated this Small Business Saturday with special events and activities. An estimated 104 million U.S. consumers reported shopping or dining at local independently owned businesses on Small Business Saturday, according to the survey, which also found that an estimated 70% of American adults were aware of Small Business Saturday.
