Despite the economic downturn, the number of people paying for television programs through a cable, satellite or phone company increased by about 362,000 during the fourth quarter of 2008. According to Rider Research, a Baton Rouge-based firm that tracks the entertainment and Internet industries, more than 77 million Americans paid for television programming at the end of 2008. The number of cable subscribers dropped by 404,000 in the quarter, but phone companies added 567,000 customers and DirectTV signed up 301,000 customers.
Number of cable, satellite subscribers increases in fourth quarter
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