​​​​New state law opens NIL floodgates for MatchPoint Connection

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MatchPoint Connection, a Baton Rouge firm that connects brands with influencers, has facilitated $760,000 in executed contracts with LSU athletes looking to market their name, image and likeness this month alone, CEO Brian Oliver says. For context, the company has had $1.1 million in NIL deals nationally, including this month, since July. A new Louisiana

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