A group that includes GCR & Associates of New Orleans and the Graham Group of Lafayette has been selected to lead a national advertising campaign for Louisiana seafood. The Louisiana Seafood Promotion and Marketing Board selected the consortium, which also includes The Food Group in New York, to handle the $15 million seafood promotion contract. The contract is financed by a grant from BP. The Food Group may not be based in Louisiana, but the company has ties to the area, thanks to its marketing campaign for Tabasco. “We know that the image of Louisiana seafood was significantly damaged by the Gulf oil spill disaster, and we are thankful that BP provided us with the necessary funding to begin to rebuild our brand,” says Harlon Pearce, chairman of the seafood board. “We look forward to working with these groups to regain lost market share and bring Louisiana seafood to new markets.” A number of Louisiana advertising agencies were bidding for the contract.
New Orleans, Lafayette firms selected to promote seafood industry
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