New marketing campaign, old name for Cortana

Cortana Mall has gone back to its original name after calling itself the Mall at Cortana for the past decade. “We’re going back to our roots,” says Rebecca Rainer, a mall spokeswoman. “People were calling it Cortana Mall anyway, so it was kind of obvious.” Cortana gave itself a new name to single out the mall from the surrounding shopping district, which includes a Wal-Mart Supercenter, Lowe’s and Old Navy. The name change ties in with a new marketing campaign, which was shot in the mall and features Louisiana models and actors. The campaign highlights the fact that Cortana has both brand name stores and value prices. The new campaign, which launched last week, will run at least through Christmas. Cortana is working with The Daniel Group, a Maryland firm, to shake up the tenant mix in the mall. Rainer says the mall should be announcing new tenants in the near future.—Timothy Boone