How Jenni Peters made Varsity Sports a resource for athletes 

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Five dollars, a T-shirt and some free Miller Lite. That’s how Jenni Peters’ running career got started. It’s probably not the way most would have envisioned the owner of the now-iconic Varsity Sports shop beginning her foray into the sport. Then 25 and an LSU grad student, Peters wasn’t much of a runner. But a

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