Rigsby Frederick Salon, one of the most well-known hair salons in Baton Rouge for more than 30 years, began offering a new smoothing treatment last year that Sarah Frederick calls a “game changer.”
The treatment, dubbed Q-Smooth, is billed as a natural, less expensive and less time-consuming alternative to the popular keratin treatment, which can contain harsh toxins like formaldehyde and take hours to apply.
What’s more, as Business Report details in a new feature, the product doesn’t come from some major national brand, but from Lubricity Labs, a homegrown company located at LSU’s Innovation Park, less than five miles south of Frederick’s salon.
Not only is it safer, says Lubricity Labs founder Boyce Clark, Q-Smooth also captures an untapped market—clients who want smoother hair but don’t want to spend the time or money on extensive treatments that cost hundreds of dollars. They may be more likely to opt for Q-Smooth, applied in five minutes at the shampoo bowl for about $80.
Clark claims his product has the potential to disrupt the industry because there’s nothing like it on the market.
But in a world where “disruption” is the buzzword du jour, is Clark’s product actually making waves? Read the full Business Report feature. Send comments to editor@businessreport.com
