Decision to sell Starmount did not come easy to Baton Rouge family

The Sternberg family’s decision to sell its dental and vision benefits company—Starmount Life Insurance Co./AlwaysCare Benefits—to the publicly traded, Tennessee-based Unum didn’t come easy. Since founding the company 33 years ago, the close-knit family has worked together to carefully grow its Baton Rouge-based company, which covers more than 940,000 people nationally and has annualized premiums