Cyber Monday online shoppers apparently opened their wallets even more than expected, USA Today reports.
Retail watchers had predicted the day’s online retail sales to generate a record $7.8 billion. But sales were so brisk late Monday that total sales were expected to surpass that pace, with consumers putting an additional $100 million in purchases into their online shopping carts, online data firm Adobe Analytics record says.
Overall, U.S. shoppers spent about $7.9 billion on Cyber Monday, up 19.7% over last year, Adobe says. For the shopping season so far, consumers have spent $58.5 billion online, up 19.9%.
“Cyber Monday sales topped $7.9 billion according to Adobe Analytics data, making it the single largest shopping day in U.S. history,” said Adobe’s head of marketing and consumer insights John Copeland in a statement. “Sales coming from smartphones hit an all-time high of $2 billion and we saw a significant spike in the Buy Online, Pickup In-Store trend.”
