GSD&M Idea City, the Texas firm that developed a branding campaign for the 10/12 corridor then expanded it to include all of Louisiana, has literally now written the book on branding. CEO Roy Spence and Chief Purposologist Haley Rushing, who headed up the corridor campaign, have published It’s Not What You Sell, It’s What You Stand For. The guidebook outlines how businesses and other entities can discover their purpose, create an entity capable of fulfilling that purpose, develop purpose-based leaders and bring their purpose to life in the marketplace. The book debuted at #6 on the Wall Street Journal’s best seller list for business books. GSD&M’s campaigns for Southwest Airlines, BMW, Wal-Mart and Whole Foods. To read more about the book, click here. To read a USA Today review, click here.
Corridor branding firm releases book
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