Visit Baton Rouge plans to issue a request for proposals seeking a consultant to review potential improvements to make the Raising Cane’s River Center more competitive.Â
The survey of Visit Baton Rouge stakeholders, which drew 241 respondents, found the city to be a weak destination, lacking an ability to align the public, private and civic sectors to drive performance.
With fewer COVID-19 restrictions and the Super Bowl-infused popularity of sports betting, Baton Rouge’s three riverboat casinos saw revenues increase by more than $5 million, or more than 33%, in February, compared to a year ago.
Visit Baton Rouge is monitoring gasoline prices and other travel-associated costs and may focus its marketing on the in-state and immediate drive-in market in response, President and CEO Paul Arrigo says.Â
In December, Visit Baton Rouge announced a partnership with visitation intelligence company Arivalist, and local business owners can now benefit from the data being generated.
The St. Patrick’s Day parade will roll through Baton Rouge, Saturday, March 19, after a two-year hiatus, and, as usual, the businesses under the Perkins overpass stand to benefit greatly.