Visit Baton Rouge is monitoring gasoline prices and other travel-associated costs and may focus its marketing on the in-state and immediate drive-in market in response, President and CEO Paul Arrigo says. Target markets could include Mobile, Houston and Shreveport, as well as the “staycation” market in the Capital Region, he says. “We’re getting into the
Visit Baton Rouge reevaluates marketing plans amidst high gas prices
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