The East Baton Rouge Redevelopment Authority Board of Commissioners has approved the authority’s rebranding to Build Baton Rouge, a culmination of a four month strategic visioning process that sought to revamp the agency’s identity for its decennial anniversary.
Along with the name change, the group adopted a new vision statement, mission and set of key values. In the coming months, a new logo, graphic identity and website will also be developed, President and CEO Chris Tyson said in a prepared statement
“These changes are simply a refined version of the vision we’ve always had for making Baton Rouge a more equitable, resilient and prosperous community for everyone,” Tyson says.
The agency worked with a committee of civic leaders and local consulting firm Converge Consulting on the rebranding.
