Pass It Down, headquartered in the Louisiana Technology Park, announced Thursday that it has closed on a $860,000 seed round with an angel investment group.
The company, a digital exhibit design platform, closed the deal with VentureSouth, an early-stage venture capital firm that touts its angel investment network as one of the largest in the U.S. To date, VentureSouth has invested more than $50 million in over 75 ventures across the Southeast.
Pass It Down plans to use the money to expand its software and marketing teams as well as to advance its product road map to meet fast-growing customer demand, says Chris Cummings, founder and CEO of Pass It Down, in a news release.
“Now more than ever, it’s a challenge for organizations to capture visitor attention and engage their visitors,” Cummings says. “From the world’s most iconic brands, like Porsche, to large municipalities around the country, to forward-thinking libraries and museums, organizations around the globe are turning to Pass It Down to bring their exhibitions and stories to life.”
An LSU grad, Cummings founded Pass It Down in early 2015. He moved the company to Baton Rouge from Austin, Texas, earlier this year after winning the 2019 BREW High-Stakes National Pitch Competition. Per the competition rules, the company was required to relocate its headquarters to Louisiana. Pass It Down maintains an office in Chattanooga, Tennessee, in addition to its satellite office in Austin.
