After launching in three stores in 2015, luxury home and holiday decor brand Fig & Dove has expanded to 48 shops, from Oregon to Bermuda, while also widening its e-commerce reach.
The Baton Rouge-based brand, launched by Colleen Waguespack, has recently partnered with online retailers Perigold and Food 52 and was accepted into eBay’s Retail Revival program.
Waguespack plans to unveil two full Fig & Dove Christmas tree “looks,” where customers can buy a fully-designed holiday tree. Each curated tree will include four to six different styles of ornaments with various price ranges.
“If you see the questions we get from customers, you see this is the right area to expand,” says Waguespack of her holiday line of products. “We’ve known for years that people want to buy everything on our trees.”
The brand is also offering lower-priced ornaments, which start at $45 for a set of four.
In addition, Waguespack is working to close a deal soon with a popular Southern lifestyle magazine to have Fig & Dove items in its retail shop for the upcoming holiday season.
The brand will continue to sell on Amazon and One Kings Lane but its Wholesale and Marketing Director Cate Brooks Naul estimates a 20% to 25% increase in sales from Fig & Dove’s new e-commerce partners.
