Born out of a desire to bring advanced skin care techniques to Baton Rouge, Avant Tous Beauty Bar and Spa opened in 2014 with a mission to empower women through head-to-toe spa and beauty services.
“I just felt our community was missing such a critical piece of the beauty world,” says founder Ellen Pino, who in 2016, teamed up with long-time friend Cassie Starns to expand the brand and open a second location.
As Business Report details in its latest entrepreneur feature, Starns and Pino discovered a perfect complement in one another, with Starns specializing in business management and customer service, and Pino’s entrepreneurial spirit propelling the brand and vision.
As the only full-service luxury beauty bar in town, offering everything from nails to massages, facials, airbrush tans, medical skincare, microblading, and hair and makeup artists, they strive to create high-end experiences in an environment that is approachable and fun.
Pino and Starns foster customer loyalty with weekly Facebook Live video streams, regular events with other local businesses and constant contact with clients.
“Staying relevant and ahead of the curve is the biggest challenge in this industry, and staying relevant means becoming a part of people’s lives,” says Pino.
With two successful locations, Pino and Starns now have their sights set on opening a third in the Baton Rouge area and hope to eventually create franchise opportunities.
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