Voices of Influence: Keli Zinn

2025 Influential Women in Business honoree Keli Zinn, executive deputy athletic director/COO of LSU Athletics, shares her insights. Read her profile here.

What’s the most important leadership lesson you’ve learned in your career—and how did you learn it?

Be firm, but kind.  I learned it through getting it wrong and getting it right and watching others do the same.

What’s one risk you took that changed your trajectory, either professionally or personally?

When I was 24 years old, I packed up my car in West Virginia and drove to Rhode Island for an internship. I knew no one, I was broke financially, and the professional opportunity was temporary. It paid $1,000 per month and caused me to put my master’s curriculum on hold. It was a big risk against the advice of many and it wasn’t easy, but it turned out to be a huge turning point for my career. 

How do you stay focused and motivated when things get difficult?

Through prayer, uplifting music, and a supportive and optimistic husband! 

What’s your personal definition of success—and has it changed over time?

My personal definition of success is finding my place of purpose. And yes, it has changed over time but I am thankful to have found that place.   

What’s a piece of advice you once received that you always come back to?

Don’t let a good crisis go to waste.

What’s your go-to way to recharge after a long week?

Yoga.

If you could have dinner with any woman living or from history, who would it be and what would you ask her?

My grandma Goldizen. She passed away 15 years ago and her actions always reflected God’s grace to others.  She was a quiet strength in the midst of challenges, a calm within the storm. I would ask her how she managed to embody such grace to others, regardless of circumstances?    

What’s one item on your desk (or in your bag) that you can’t live without—and why?

My water bottle.  Can anyone survive in this heat without it?

What song instantly puts you in a good mood or makes you feel powerful?

Katy Perry – “Rise”

What advice would you give your 25-year-old self—if she’d actually listen?

Working 12 hours a day isn’t giving you nearly the edge you believe it does. Go have some fun with the people around you!