John Snow, 26 – Consultant, SSA Consultants

John Snow stands out in the community, and not just because he’s 6-foot-5.

Though still in his 20s, Snow works daily with some of Baton Rouge’s most prominent business leaders and politicians, on projects that will shape the future of the city.

“I’m always the youngest guy in the room,” Snow says. “That used to terrify me, until one day I had a moment of clarity and I just said to myself, ‘You wouldn’t be in these meetings, participating in these projects and high-level discussions, if they didn’t feel you have value to add or if they didn’t think you deserve a seat at the table.’”

Snow is a consultant as SSA Consultants, where he oversees the day-to-day operations of many private and public projects. He’s also outreach manager for East Baton Rouge Parish’s $700 million Green Light Plan.

It’s a visible role, and Snow is the face of the program to the media and community.

“I really enjoy working with people and playing the role of connecting the dots,” he says. “You’ve got to be able to coordinate, communicate and manage all at the same time.”

Snow also has an entrepreneurial streak. He started his first business, an online textbook exchange, at age 19 while an undergrad at LSU. He co-founded the Taco de Paco and Ninja Snowball food trucks with fellow Forty Under 40 winner Jared Loftus. Just four months ago, Snow founded the Baton Rouge Mobile Food Vendors Association.

“At the end of the day, you’re operating on what you know is the right thing to do and you set your path accordingly,” he says. “I’ve just kind of relied upon that and it’s paid great dividends so far.”

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