Retailers are in for a treat this Halloween, with revelers expected to spend more on costumes, candy and décor than ever before, USA Today reports.
Halloween spending will hit a record $9.1 billion, according to the National Retail Federation, which surveyed shoppers with research firm Prosper Insights & Analytics.
Holiday-themed purchases will surpass by 8.3% the previous all-time high of $8.4 billion spent on Halloween in 2016.
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There will be “increases across all purchasing categories,” says Pam Goodfellow, principal analyst with Prosper Insights. “Expect consumers to be on the lookout for early-bird promotions both online and in-store as they hunt for the best items to complete their costumes and embellish their homes.”
