Dr. Ann Zedlitz was once a harried emergency room physician, but spending extended periods of time away from her family made her want to shift gears.
She spent three years training to become a dermatologist, forming Z Aesthetic Dermatology in 2011, as Business Report details in its latest Executive Spotlight feature from its new issue.
“It was difficult, but looking back, it was the right decision,” Zedlitz says of the career change. Zedlitz previously helped start an urgent care facility on Coursey Boulevard, so she had experience in getting a business off the ground. That didn’t make starting her dermatology clinic any less daunting.
“I had an image in my mind of what I wanted to create,” she says. “The key element of my success was surrounding myself with people that shared my vision.”
Zedlitz says Z Aesthetic Dermatology wants to provide the highest level of aesthetic dermatologic care in the area and wants patients to have an “experience.”
“By treating our patients like family, we accomplish this goal. We simply want to be the best,” she says.
Aesthetic medicine is picking up in Baton Rouge. Zedlitz says she’s excited to see an increase in patients concerned about keeping their skin looking younger and healthier.
“Last year, we opened our second location in Prairieville,” she says. “We continue to invest in new technology that advances our ability to meet the aesthetic needs of our patients.”
Read the full Executive Spotlight feature. Send your comments to editors@businessreport.com. Here’s an example of what you’ll find:
What have been some of the unexpected challenges in your business?
Last year, our Baton Rouge location flooded and we were closed for most of the year. We are now open at our flagship location, but the experience was a nightmare that we handled by utilizing our second location. The crowded conditions were difficult and still painful to think about, but we have successfully traveled that path and are back on track.
