One of America’s largest beer makers will begin rolling out its products in Louisiana later this summer.
The Hattiesburg American reports D.G. Yuengling & Son Inc. plans to roll-out its flagship beer— Yuengling Traditional Lager—as well as Light Lager and Black & Tan brands in August. The family-owned Pennsylvania brewery then plans to release its seasonal portfolio to the Louisiana market.
In recent years, there have been rumors of Yuengling’s expanding into Louisiana, but the company repeatedly has denied it. But this month, the brewery announced it is expanding the distribution of its brands to the state, which marks the 19th state in Yuengling’s footprint.
Numerous additions and upgrades to Yuengling’s production capabilities made the expansion possible. Four wholesalers have been assigned to distribute Yuengling products in the state: Crescent Crown Distributing, Eagle Distributing, Choice Brands Inc., and Venture Marketing.
