Cortana Mall has hired Wright Feigley Communications to lead its advertising and marketing efforts. Wright Feigley will take over the mall’s ad strategy effective Jan. 1. Monique Hester, Cortana’s marketing director, says the mall went with the local firm after years of working with out-of-state companies that didn’t understand the Baton Rouge market. “Wright Feigley gets it and understands the increasingly competitive retail landscape,” Hester says.
Wright Feigley to handle Cortana marketing
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