Baton Rouge-area Winn-Dixie shoppers can now have groceries delivered to their home after parent company Southeastern Grocers signed a services deal with Shipt and Instacart, industry magazine Supermarket News reports.
The Jacksonville-based grocer said Wednesday that Winn-Dixie customers in Baton Rouge, Covington, Mandeville, New Orleans and Slidell, as well as Westbank communities and other areas, can now shop for groceries and household essentials on the Shipt and Instacart online marketplaces and have them delivered to their homes the same day.
The top reason customers shop online is to save time, a recent Southeastern Grocers survey found. More than a third of shoppers reported buying groceries online within the past year, and of those customers, 88% had their orders delivered.
In Baton Rouge, Winn-Dixie is joining the bulk of grocers operating here, including Rouses, Alexander’s Highland Market and Target, which offer grocery delivery.
