What will $78M buy? For Lamar, another 3,500 billboards

February 28, 2023

Contemporary Design — **Lamar Advertising, which has called Baton Rouge home for more than 100 years, is the nation’s largest outside advertising company.** (Tim Mueller)

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Baton Rouge-based Lamar Advertising Company has completed a $78 million deal to acquire some 3,500 billboards in the South. Lamar bought the assets of Fairway Outdoor Advertising from New York-based MediaCo Holding. The billboards are in Georgia, Kentucky, Alabama, Florida, West Virginia and South Carolina, according to a regulatory filing related to the deal. The

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