Last week, Elon Musk announced Twitter’s name change and rebrand to X. The change to the 17-year-old company is part of Musk’s plan to transform the micro-blogging platform into an “all-in-one” app that combines social media, messaging, banking and payments. “It was a bold move,” says Martha Marchesi, CEO of the Hillsborough, New Jersey-based full-service
What business lessons can be gleaned from Twitter’s recent rebrand?
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