Wampold: TND on Bluebonnet to be more town than subdivision

Harveston Baton Rouge is the new name for Mike Wampold and John Fetzer’s 1,400-acre traditional neighborhood development straddling the Bluebonnet Boulevard extension. Construction is scheduled to begin before the end of the year on the first 300 home sites in the project’s first phase, which will be called The Preserve at Harveston. ” ‘Harveston’ connotes a harvest and it connotes a town,” says Wampold, who explains the genesis of the name came out of a branding and marketing charrette with several teams involved in the project. “At 1,400 acres, this isn’t a subdivision. This is a town,” he says. The 300 lots in The Preserve at Harveston will be developed on the south side of Bluebonnet, on 100 acres of an overall 600-acre tract that will otherwise be dedicated to wetlands and a nature preserve. “This is a town that will have walkability, trails, a farmers market, community gardens,” Wampold says. The homes in The Preserve—which will range from 1,800 to 2,600 square feet and will sell for $300,000 to $400,000—will be built on spec by several select builders. “But the idea is they will sell from model homes and start building custom homes,” Wampold says. —Stephanie Riegel