Wall Street Journal reviews Goudchaux’s book

At its peak, Goudchaux’s had 24 department stores in Louisiana and Florida, a sizeable achievement for a Jewish family that fled Nazi Germany, bought a Baton Rouge clothing store and turned its name into a brand as familiar in the Deep South as Nordstrom is elsewhere. So writes Mark Robichaux in recounting the Sternberg family tale—from Erich and Lea’s migration in the ’30s to the sale of the chain by son Hans in the early ’90s—in a Wall Street Journal book review of We Were Merchants by Hans Sternberg. The book was written with help from James Shelledy, a journalism teacher at LSU and former newspaper reporter. To read the full book review, click here. To read a Business Report review of the book, click here.