Is it viral yet? How many likes did we get? Are we trending?
These are a few frequently asked questions in the marketing world. Going viral is never a guarantee, but you can get a lot closer with the right content. In this day and age, there’s no strategy like video marketing. It will set you apart from your competitors, generate more leads, and increase engagement and conversions. When compared to applications and features like TikTok, reels, YouTube Shorts, and live streams, brands can no longer get by using static content and images.
Video marketing is dominating the digital landscape and is a crucial asset in any business marketing strategy. It is everywhere: social ads, out-of-home advertising, traditional broadcast spots, and many other platforms. Video ultimately raises the bar across owned, earned and paid media. Read more to learn why video is the preferred and most effective form of marketing.
Video increases sales and conversions
Videos help build credibility and trust with an audience, especially when a customer can see your product or service in action. Videos answer customers’ questions, bridging the gap between interest and purchase. Google reported that more than half of shoppers use video to help decide which brand or product to purchase. According to Hubspot, simply including a video on a landing page can increase conversion rates by 80%. Video is incredibly effective at closing deals and turning leads into customers.
Video improves your SEO
Search engine optimization is the process of improving the quality and quantity of website traffic to a website from search engines. It is crucial that your website, product, or service not only ranks on the results page but ranks at the top of the page. Because videos perform better than images, search algorithms prioritize sites with videos and give them a higher rank. Also, with YouTube being the second largest search engine, simply having a video increases your likelihood of landing high on the search engine’s result page. So enhance your marketing strategy by embedding videos on your website and social media platforms.
Video enhances your social media presence
Social media platforms are increasingly prioritizing video content. Have you looked at your Instagram or Facebook search pages lately? The majority is likely short-form video content. Video generates 1,200% more shares than links and images combined. It is a necessary and easy way to promote your product or service while reaching a large audience. According to Hubspot, audiences spent an average of 19 hours a week watching videos online in 2022. So take advantage of this shift from picture to video, and increase your return on investment by frequently posting videos on all social media platforms.
The importance of a robust video marketing strategy is undeniable. This trend is here to stay and offers an opportunity to create deeper relationships with prospects, boost an online presence, and capitalize on investments more than ever before. Take advantage of the surge in technology and get started on your strategic video marketing plan. Who knows — maybe your video will be the next viral sensation!
Creating great content is only half the story. Shaping it to reach your target audience in the right voice on the multitude of channels available today is critical. Melara Enterprises’ Studio E is a content and creative studio that can help you reach your customers where they work, engage and play. Let’s start the conversation.
