Two unemployed brothers from Batesville, Ind., whose ad for Doritos as part of an online contest for amateurs won them $1 million, were the big winners in USA Today’s exclusive real-time Super Bowl Ad Meter. The off-the-wall commercial, “Free Doritos,” features a guy who shatters a vending machine with his crystal ball after predicting free Doritos for everyone in the office. As a result, Doritos displaced Anheuser-Busch and broke its Ad Meter streak. The brewing giant had won 10 in a row. “Two nobodies from nowhere,” just walked off with one of the ad world’s top honors, says 32-year-old Dave Herbert, who made the winning ad with his 33-year-old brother, Joe. To read the story, click here. To see the ads, click here. To see the Ad Meter results, click here.
‘Two nobodies’ craft winning Super Bowl ad for Doritos
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