Designer and developer Mike Hogstrom is planning two separate residential projects in the Goodwood Area.
The first will be called Township at Old Goodwood and will be a traditional residential design subdivision of eight single-family homes on a 1.7-acre tract at Lobdell and Lasalle Avenues. The homes will average around 3,000 square feet and will be priced between $220 and $230 per square foot.
Hogstrom—whose firm, Onsite Design, recently completed development of E’tage Gardens on Government Street near Jefferson Highway—says the design style of Township at Old Goodwood will be more English Country and traditional than E’tage Gardens. Though Hogstrom has applied for zoning for the project as Infill Small Planned Use Development, or ISPUD, the density of the neighborhood at 4.7 units per acre is not very different than that of A-1 single family zoning, which is 4.1 units per acre.
Nearby, Hogstrom is also planning to develop a slightly larger residential development of 17 lots on a 3.17-acre tract at Old Hammond Highway and Cove Court. The Small Planned Use Development, or SPUD, will be called Overton Walk and will target a slightly different demographic—empty nesters and Baby Boomers—who want to downsize in space, but not in quality. Homes in Overton will average between 2,000 and 2,500 square feet and will be priced between $200 and $210 per square foot.
Though the two projects are unrelated, Hogstrom says they are similar in what they are trying to achieve—namely to provide high end, new residential construction in a sector of the market that he believes is underserved.
“If you look at the current Baby Boomer market, there are a lot of options for them on the south side of I-10—like Willow Grove, Harveston and Rouzan,” he says. “I believe there is a pent-up demand on the north side of I-10 in the Goodwood, Mid City, Jefferson Place areas.”
If early interest in the two projects is any indication, Hogstrom is on to something. Already, he says, more than 90% of the lots in Overton and Township are pre-sold.
“These are in a great location, just half a mile each from Towne Center,” he says. “This is an area where traffic still moves. There are lots of nice places to shop, eat, walk and play.”
Hogstrom submitted applications for the two projects to the Planning Commission this morning. The commission will take them up for approval at its September meeting.
—Stephanie Riegel
