Almost two-thirds of world leaders have joined the Twitterverse where President Barack Obama and his tweet on gay marriage are the most popular to date, says a new study released today. But the rise in so-called ‘‘Twiplomacy’’ resembles something of an echo chamber, according to an analysis of 264 government accounts in 125 countries that the PR firm Burson-Marsteller describes as the first-ever global study of world leaders on Twitter. Some 264 world leaders now have a Twitter account, and the researchers believe that 30 of them do their own tweeting. Altogether they have sent more than 350,000 tweets to almost 52 million followers, the study shows. But about a third of them don’t follow each other and dozens of them don’t even follow any other Twitterers. The data, gathered in July, looked at more than 30 variables such as tweets, retweets and hashtags. Luefkens said Twitter was not involved in any way in the study. Read the full story here.
Tweet this: Study finds limits to new ‘Twiplomacy’
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