Jim Stickley, co-founder of Baton Rouge-based TraceSecurity, is featured in an Associated Press story about how con artists can dupe Internet search engines into giving top billing to Web sites that prey on consumers. Stickley created a Web site purporting to belong to the Credit Union of Southern California, which agreed to be part of the experiment. He then used his knowledge of how search engines rank Web sites to get his phony site a No. 2 ranking on Yahoo, ahead of the credit union’s real site. Read the full story here.
TraceSecurity co-founder researches Internet scams
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