Baton Rouge welcomed 9 million visitors in 2024—up from 8.8 million in 2023—who collectively spent $1.7 billion. That’s according to Visit Baton Rouge’s newly released 2024 Impact Report, a data-driven look at the local tourism industry’s performance last year. According to the tourism agency, the average visitor spent $180 per trip, with the retail sector
Tourism by the numbers: How Baton Rouge fared in 2024
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