St. James Place creates new brand, expands business

After 30 years in business, the Board of Trustees of St. James Place has decided the company needs new sources of revenue. So from now on, the nonprofit corporation that runs the continuing care retirement community will be known as Spiritas Senior Services. The St. James Place community will retain its name, but it will be only one division within Spiritas. This year and next, Spiritas will roll out new divisions that will offer services such as consulting, business development, facility management, and catering to customers outside the gates of St. James Place. The first new division is called Caring Companions, offering in-home assistance for seniors with transportation, meal preparation, medication reminders, light housekeeping and the like. Initially, the new divisions will leverage the experience and expertise of the current St. James staff, although the Rev. Ken Ritter, the company’s CEO, expects that they will add new staff as needed. “We’re evolving into something greater,” Ritter says. “St. James Place is still at the center of it.” —David Jacobs