Baton Rouge entrepreneur Meredith Waguespack is merging her two apparel brands, and will operate as Sweet Baton Rouge from here on out. In 2011, Waguespack launched Southern Football Tees, or SFT, focusing on LSU and college football apparel. Since then, however, her product line has expanded to feature Louisiana lifestyle apparel and accessories under the
Southern Football Tees folded into Sweet Baton Rouge brand
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