Sonic, Subway and Red Lobster joined such major advertisers as Budweiser and MasterCard on Ace Metrix’s top 10 list of the “Most Effective TV Ads” of the third quarter, Nation’s Restaurant News reports. Sonic received the top spot among restaurant-specific commercials, with Domino’s Pizza, Burger King, Taco Bell, LongHorn Steakhouse and Outback Steakhouse also placing among the top 10, based on their Ace Scores. Ace Metrix, a Los Angeles-based advertising research firm, calculates Ace Scores by surveying consumers about advertisements’ persuasiveness and “watchable qualities.” The restaurant spots employed a wide array of styles, deviating not only from the standard 30-second length, but also differing in their approaches to humor, food photography and emotional appeal, says Ace Metrix Vice President Jack McKee. “A lot of new advertising concepts paid off with Sonic and Red Lobster, while Domino’s continued to carry in its campaign of the past two years. It was a mix of new creative, and the industry is trying new things. Brands are competing with everyone on product desirability, so it helps to break out of that food-shot mind-set.” Read more and see some of the highest-rated commercials here.
Today’s poll question: Which of these restaurants do you think has the most effective commercials?
